AIME 2007 Melbourne Exhibition Centre

Maybe some lights on the sign might have been a good idea:


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3 The very odd Sydney stand with huge bits of fabric (cheap) trying to suggest the Opera House?


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On the plus side, this was an excellent opportunity to meet sales reps for hotels, destination support people and tourism bodies from all over the world and gather information that would be impossible over the internet.

And everyone I met (and there were a lot), was helpful, informative and fun.

On the downside, I think Reed Exhibitions should hand over the event management to a specialist. For these things the devil REALLY is in the details, like actually telling people the address for the gala dinner...

I could go on with a list of petty annoyances but I won't.

What makes me sad is that this now becomes a benchmark for Australian standards to all the attendees and that is not the kind of publicity we need.