Invitations

For
young people
bankers
lawyers
plumbers...

The aim is to begin the event with the invitation, as if that is the first part of the experience.

It is also important that the invitation reflects the mood and mindset of the intended audience.

And equally important the invitation must deliver essential information:

where
when
what
why
how

And perhaps even how much.

ALWAYS have the key information double-checked and triple-checked by people unfamiliar with the project before it is approved.

And then do the same again with different people AFTER they are printed.