Sometimes people ask me what I do as an event producer and I say:
Well, let's see.
I've sold sheep dip in Tasmania,
launched IT services in the Middle East,
made drug salesman design rafts in Indonesia,
made sewage sound sexy in Sydney and
made the world famous video that every home should have:
Intestinal Worms and Your Dog.
Pictured is me selling a new type of forklift truck to an audience of Asian and Oceanic dealers.
My job is to turn the event into something special.
In this case we aimed to transform the experience
from the expected to the interesting
but always with the focus on people and nature.
We found a parking lot in the middle of a park in North Sydney.
We had a view of the city.
We welcomed our Asian guests with a dragon and drums.
We announced the lifts on horseback.
We had a carnivale of entertainers and no stage, no PA system, no lighting.
And the most delicious barbie, smorgasbord and booze-up for all.
And I encouraged the entertainers and the crew to mix with the guests,
have lunch with them, chat.
The Japanese guys even got the Town Crier to let them ride his horse!
I think the most amazing thing about this little launch is that
not only did the guests love it but
it also got photo coverage from every reporter who attended.
Another aspect that is worth considering is that
we also had a conference element in a nearby 3 star hotel.
We chose it because we could take it over.
We actually redesigned very room to fit our event-
right down to the products in the minibar.
The relaxed atmosphere of a low-star venue often
adds to the value of a conference as
it allows the guests to feel much more relaxed.
I did this quite a while ago and I am still very proud of it.
Go figure!
